POPULUS® is America’s leading citizen-centric survey research organization. We work for the people.

POPULUS is research of the people, by the people, and for the people.

POPULUS strengthens local economies and families from the ground up by providing a statistically valid voice to the will and preferences of the people in order to help people make better purchase and employment decisions and help the organizations that serve them plan, execute, and communicate more effectively and efficiently.

POPULUS, founded in 1984, has a rich history in marketing research and consulting. We have worked with some of the best known companies in the world helping them measure the opinions and preferences of people and turning that knowledge into successful strategies and tactics.